It’s hard to believe that in today’s world there exists people who live on less than one US dollar a day… less than what it costs to buy a cup of coffee from Starbucks.

But as crazy as it sounds, this is reality for over one billion people across the world, not twenty-years ago, not ten, but today, in 2010.

Sadly,  statistics like this no longer shock us like they used to.

Statistics that show that two billion people, one third of our world’s population, don’t have adequate access to proper sanitation, no longer shock us into action.

We’ve all heard these statistics before, we all watched the Live Aid concert and we’ve all the seen those World Vision ads with the sad, starving children.


But how many of us have seen those ads and changed the channel because they were too sad?

How many of us heard Bob Geldof’s message and thought that helping to end world poverty was too big a task for us?

And how many of us do nothing even though we know that ten million children die each year before their fifth birthday at the hands of illnesses we’ve all been vaccinated against?


Global poverty is not something that should best be left to political leaders to solve. You don’t have to be famous to help make a difference to all the one million children who don’t go to school, to all the families who go days without anything to eat. As the saying goes, if you think you’re too small to make a difference, try sleeping with a mosquito.

Each and everyone of us can do our part to help poverty not only in Africa, but in Asia, South America and Europe too.

You don’t have to sell all your worldly possessions and donate the money to charity. You don’t have to join a missionary in Cambodia. And you don’t have to fly all the way to Ethiopia and become an aid-worker.

Little gestures can sometimes make more difference then big ones and The Rough Guide to a Better World is here to help you help the world.

Have a read of some of our webpages. They’re full of tips on how you can make a difference in this world bit by bit.

And while you’re there, download our book and read it, it’s free!

Don’t think you can’t do anything, think you can.